IBM InfoSphere Master Data Management Server Overview
Master data management (MDM) allows organizations to generate business value from their most important information. Managing master data, or key business facts about a company’s customers, products and accounts, can not only drive revenue but also help to reduce costs, increase flexibility and reduce risk. IBM Multiform Master Data Management helps organizations deliver business value by centralizing multiple data domains and providing the inherent functionality to employ multiple master data usage styles.
The three usage styles for managing master data are collaborative, operational and analytical. Companies employing the collaborative style use MDM to define, verify and augment master data to establish a single understanding of key information. Operational MDM manages the delivery and consumption of master data in day-to-day operations, while analytical MDM is used to stage master data destined for analytical systems that can supply rich insight into operational processes.
IBM® InfoSphere™ Master Data Management Server is an operational MDM solution from IBM that provides the strategic architecture companies need to solve critical enterprise MDM issues. InfoSphere Master Data Management Server helps organizations realize the full benefit of their investments in customer relationship management (CRM), enterprise resource planning (ERP) and business intelligence (BI) systems, as well as integration tools and data warehouses. InfoSphere Master Data Management Server maintains master data for multiple domains including customer, account and product, as well as other data types such as location and privacy preferences. Through business services, InfoSphere Master Data Management Server facilitates integration with all applications and business processes that consume master data.
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